Responsibilities:-
- As a member of the Targeted Advertising team, you’ll help drive decision making using the power of data and insights
- Measure effectiveness of marketing campaign run across various Platforms
- Develop relationships with stakeholders to reach a deep understanding of their business areas
- Work with them analytical projects - develop hypotheses to explore avenues of opportunity
- Be able to summarise your findings in a commercial focused and actionable way. You should be able to articulate reasons for good and bad performance in segments of our base and any relevant improvement actions which could apply
- Oversee the implementation of your insights – you will often work right through from the ideas stage to seeing it become a reality
Experience:-
- End to End Analytics: Deep and extensive experience in carrying out end-to-end analytics projects
- Logical, end to end thinking from the outset
- Understanding & experience of measuring the effectiveness of marketing campaigns
- Working in a dynamic, innovative and creative environment
- Task-focused delivery, a fast pace of work and overcoming challenges
- Strong multi-tasking abilities, flexibility, and patience in a fluid environment
- Team player and professional attitude to include persistence, resilience and being helpful to others
- Candidate must have an excellent and proven track record of having established successful business relationships with stakeholders
- Evidence of influencing, engage with, and responding across all stakeholder levels with credibility
- Excellent commercial skills
- Able to produce and articulate realistic and implementable insights with highly commercially aware stakeholders
- Willingness to speak up on difficult issues with own opinions, at the same time be humble and be able to ask for help
Essential criteria:-
- Minimum of 3 years’ experience in a relevant analytical role
- Strong numerical acumen
- Experience using a breadth of analytical tools, E.g., SQL, Python, Excel, Tableau, GCP
- Previous experience in advanced data manipulation in SQL
- Hands-on experience (minimum of working knowledge) of segmentation techniques and predictive algorithms
- Proficient in the use of the Microsoft office suite of products, specifically Excel & Power Point
- Experience of a using data and insights in a large-scale consumer retail business E.g. media, telco, financial services, gaming.
Desirable criteria:
- Degree level qualification in a numerate discipline
- Statistical modelling experience using regression, chaid or decision trees
- Working knowledge of digital platforms and technology